Whether you sell products directly to customers or sell services to other businesses, you can sell online with ecommerce. In fact, there are many types of ecommerce models for you to consider before launching your online store.

Here are some of the different types of e-commerce businesses to choose from:

B2C — BUSINESS TO CONSUMER 

B2C e-commerce refers to selling goods or services to individual customers. B2C is what most people think of when they hear the term “ecommerce business.”

Traditional B2C sales occur between a business and a single customer. In this model, a shopper finds a business online and places an order, and the business sends the product to the customer. A B2C ecommerce strategy, then, involves leveraging consumer data to get a full view of consumers across their online shopping journeys.

B2B — BUSINESS TO BUSINESS 

B2B e-commerce refers to selling products or services to businesses. B2B companies typically have a higher order value and more recurring purchases.

B2B ecommerce products may include manufacturing equipment, distribution, website hosting services, financial services, or software solutions for businesses, just to name a few. These businesses provide other businesses with the products or services they need in order to grow.

D2C — DIRECT TO CONSUMER 

D2C e-commerce is similar to B2C in that the end customer is an individual consumer, but differs in that it gives manufacturers the opportunity to sell directly to consumers instead of or in addition to using third-party retailers or wholesalers. 

Sell Online with Ecommerce 

E-commerce is a proven business model that helps drive revenue growth for some of the world’s largest brands. By getting started with ecommerce, you can reach more customers online and significantly increase your business revenue.

Visit city commerce today or check out our latest e-commerce resources and learn how to connect commerce to the full customer experience.