Introduction
- What Are Keywords?
Keywords for Amazon PPC are the terms and phrases that people use when searching for products on Amazon. These keywords are used to trigger your sponsored ads to appear in the search results for those specific terms
- Is It Important To Do Keywords Research?
Yes, it is important to do keyword research for an Amazon PPC campaign. Keyword research is the process of identifying the terms and phrases that people use when searching for products on Amazon. By selecting the right keywords, you can increase the chances of your ads being seen by potential customers, which can lead to more sales and higher return on investment (ROI) for your PPC campaign.
- How to do keyword research
(A) Start with a Seed List of Keyword
(B) Use Amazon autocomplete
(C) Use a Keyword Search Tool
(D) Analyze the Data to Find the High Search Volume Keywords
- What is the seed List of Keywords?
A seed list of keywords is a list of words or phrases used as the starting point for generating related keywords or topics. These seed keywords are used to generate a larger list of related keywords through various methods such as word association, synonyms, and variations. These related keywords can then be used for tasks such as search engine optimization, content creation, and keyword research.
- What is Amazon Autocomplete?
Amazon Autocomplete is a feature on the Amazon website that suggests search terms as a user types in a query. It is designed to help users quickly find the products they are looking for by providing a list of suggestions based on the letters or words entered in the search bar.
- Use Keyword Research Tool
There are several keyword research tools that are specifically designed for Amazon sellers and advertisers to help them find relevant keywords and phrases for their products. Some examples of these tools include:
Jungle Scout: This tool provides data on product sales, reviews, and ranking, as well as keyword research and tracking features.
Helium 10: A suite of tools that includes a keyword research tool, product research tool, listing optimization tool, and more.
ASIN Spector: This tool provides data on product sales, reviews, and ranking, as well as keyword research and tracking features.
MerchantWords: This tool offers keyword research, as well as data on search volume, competition and more.
Sonar: A keyword research tool that provides search volume, CPC, competition and more.
Keyword Tool: This tool generates a list of keywords based on your seed keyword and provides search volume, CPC, and competition data.
Amazon scout: This tool provides data on product sales, reviews, and ranking, as well as keyword research and tracking features.
(D) Analyze the Data to Find the High Search Volume Keywords
Analyzing keyword research data is important to identify high search volume keywords. Sort through keywords and phrases to find those with the highest search volume, indicating interest and demand. Use these keywords to optimize product listings, website content, and marketing materials to increase visibility and drive traffic. Look at other metrics like competition, CPC, and relevancy for a better understanding of keywords with the best potential to drive traffic and sales.
Conclusion
Keyword research is important for Amazon PPC campaigns. Start by brainstorming a list of keywords related to your product. Use tools like Jungle Scout, Helium 10, and ASINspector to generate a list of relevant keywords based on search volume, competition, and CPC. Conduct manual research using the Amazon search bar to see suggested search terms, related search terms, and also the sponsored ads that appear. Use this data to determine the most valuable keywords for your campaign. This will help you target the right audience and increase the chances of conversions.